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Digital tools have since streamlined the design process, but designers are still drawn (pardon the pun) to handmade logos—not only for their evocation of the early days of graphic design, but for the nuanced brand values these logos, and the time and attention that goes into them, communicate.
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Another approach to handmade logos is to incorporate a sketch of an object, scene or idea. Take for example the furniture store logo above which depicts a table and chair. The shapes are loosely formed and somewhat open to interpretation. It has an almost abstract appearance that is atmospheric, calm and whimsical.
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The examples gathered here represent a handful of these brand values, and if you pay attention, they might just lend you a helping hand (last pun, promise) to your next logo idea.
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Choose country… Choose country… Australia Canada France Germany Greece Ireland Italy Japan New Zealand Poland Portugal Russia Spain The Netherlands United Kingdom United States Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory British Virgin Islands Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo, Republic of Cook Islands Costa Rica Croatia Curaçao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Heard Island and McDonald Islands Holy See (Vatican City State) Honduras Hong Kong Hungary Iceland India Indonesia Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar (Burma) Namibia Nauru Nepal Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Palestinian Territory, Occupied Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Kitts and Nevis Saint Lucia Saint Martin (French part) Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten (Dutch part) Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Taiwan Tajikistan Tanzania Thailand The Netherlands Timor-Leste Togo Tokelau Tonga Trinidad Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States United States Minor Outlying Islands Uruguay U.
S. Virgin Islands Uzbekistan Vanuatu Venezuela Vietnam Wallis and Futuna Western Sahara Yemen Zaire (Democratic Republic of Congo) Zambia Zimbabwe
With state-of-the-art design software and digital tablets replacing messy inks and paper, it’s easy to forget that logo design was originally a hand-drawn practice. In fact, many of the celebrated logos of the 60s, 70s and 80s were made without computers at all. Considering how long they’ve stuck around, there might just be something to the idea of ditching your fancy stylus pen (for the first few drafts, at least!).
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You’ve probably noticed that many of the examples so far feel tangible and organic. It turns out this is just an essential trait of hand-drawn designs. If you take the time to put love and care into a hand-crafted design, it’s going to feel pretty down-to-earth. Additionally, a touch of imperfection infuses logos with a natural, human appearance as opposed to a machine-made, mathematically precise look.
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Additionally, the connection to personal signatures lets your brand feel more human and friendly. It’s a style that can work great for selling natural soaps, small coffee shops or healing practices—businesses that interact directly with customers or want to give their own stamp of approval on their handmade products.
A sketch-style logo is a great choice if your business is aiming to create a free and floating atmosphere–good for businesses relating to experiential products or environments like coffee shops, furniture stores, or even agricultural businesses that might want to suggest to customers the open and breezy nature of their farm.
Creating anything by hand can also be really fun–cooking, playing music, painting and that’s right, graphic design too! The examples above capture the fun of making hand-drawn design—such as painting with bright hues, incorporating children’s drawings or using organic patterns with colors that pop. Any business that values fun should consider a hand-made logo. Think dog walking, vacation, education or daycare businesses.
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If you feel like your brand could use a human touch and doesn’t mind going a little old school to do it, a hand-drawn logo design is great choice. Whether it’s a personal signature, down-to-earth illustration or detailed labor of love, your design will capture your own unique and timeless message.
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Hand-lettered wordmarks and monograms are as classic as branding can get. They function similarly to a personal signature, except for a business. Because no two signatures are alike, this style is a great way to guarantee a unique logo.
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On the slightly more formal side, the old-fashioned nature of hand-drawn design can give logos a vintage, artisanal look. This is an approach you should consider if you are trying to express dedication to a craft. Think beer brewing, coffee roasting or even plant nurseries. This type of design often features detailed illustrations with ornate decoration which take time and skill to create (just like for your product!).
The designs featured above reflect this feeling with gentle illustrations, imperfect decorative patterns and quaint concepts. If an organic or rustic feel is a focal point of your business, consider this style of logo design.
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